A brochure is a single or multi page folded paper used to sell a company’s products or services. This piece of paper can be folded several times to create separate pages, or are several pages stapled together. The term “booklet” is sometimes used when referring to a brochure.
Types of Brochures:
- Bi-Fold Brochure – A single sheet folded in half, creating four panels.
- Tri-Fold Brochure – A sheet folded into three sections, commonly used for marketing.
- Z-Fold Brochure – A zigzag fold creating multiple panels.
- Gate-Fold Brochure – Panels that open like a gate for a dramatic effect.
- Digital Brochure – A PDF or interactive online version used for digital marketing.
Brochures are widely used in business promotions, travel agencies, real estate, and product catalogs. They can be customized using design software.